SUerte Tequila
Suerte is a Boulder-based tequila brand committed to doing things the right way, not the fast way. Made from 100% Blue Weber agave and produced using traditional methods in Jalisco, Mexico, the brand has built a loyal following among tequila enthusiasts who appreciate authenticity and quality. I helped grow that following by developing content for social media, email marketing, and in-store materials.
Ski Town Campaign
Suerte may be made in Mexico, but the brand calls Boulder home. After the launch of their ready-to-drink canned cocktails, we saw an opportunity to lean into that unique story by introducing them to people on the slopes.
Hired an advanced skier to shred down the slopes in a rabbit costume.
A Suerte branded ski lift. If you're lucky to sit in it, you'll get a coupon to redeem drinks.
Suerte is synonymous with their rabbit logo and mascot, so it only made sense to have them sponsor the bunny slopes.
Football Season Campaign
DU Partnership
Suerte partnered with the University of Denver to be the Official Tequila Sponsor of DU Athletics.
Single Barrel Campaign
The Buena Suerte club offered consumers the chance to buy an ultra-limited run single barrel reposado from three barrels hand selected for tequila aficionados. Through the program, retailers also got the chance to taste samples shipped directly from Mexico, select a barrel, and receive bottles produced from that barrel with a personalized label bearing their name.
