Barracuda Taphouse & Grill

Coinciding with its 30th anniversary, I helped create a campaign to celebrate Barracuda Taphouse & Grill, a true Miami institution, and reaffirm its place in the community as your favorite bar’s favorite bar. Since 1995, Barracuda has been serving great food, pouring from 52 taps, and bringing together everyone from lawyers to anglers to college seniors. Through print and out-of-home, we captured the easy warmth, charm, and authenticity that have made it a Coconut Grove staple for three decades. This campaign won Gold at the 2026 Miami ADDYs, and took home Best of Show in Copywriting.