Children’s Hospital of Richmond at VCU
Following the success of our work with Children’s Hospital Foundation, Children’s Hospital of Richmond at VCU hired us directly to help launch and build awareness for their new pediatric hospital using a 360º campaign including, ooh, digital, tv, print, and even a Rube Goldberg ribbon cutting ceremony.
The Leave Your Mark Initiative
Ever seen an otter flip pancakes? How about a skateboarding rabbit or a tightroping bear? We partnered with Richmond-based muralist Matt Lively to bring the animals of the James River to life in a whimsical mural for Children's Hospital of Richmond. Donors were invited to suggest the silly, imaginative things they'd like to see local wildlife get up to. The result: 25+ creatures doing the unexpected, greeting patients, families, and guests on arrival.
“Heartbeats”
Fundraising Video